Case Study: Campus Recreation Services Integrated Image Program

Campus Recreation Services Integrated Image Program University of Maryland, College Park, Maryland The Department of Campus Recreation Services (CRS) is the official outlet and provider of sport, health and fitness for the University of Maryland campus community. Entering the third year after transition from the south campus headquarters location in the Reckord Armory to its […]

Case Study: Sample Marketing Plan

University of Maryland MARKETING PLAN A Strategic Analysis of the Campus Recreation Services’ Current Market Situation ——– Tony M. McEachern Director of Marketing and Creative Services   CRS Marketing report A Strategic Analysis of the Campus Recreation Services’ Current Marketing Situation Overview I was awarded the opportunity to analyze and resolve the marketing communication needs of the […]

Case Study: Big Bugs Exhibition Identity

Big Bugs Exhibition Identity The U.S. National Arboretum, Washington, DC August, Lang & Husak, Inc. Advertising Agency, Bethesda, MD Copywriting: Chuck Husak / Art Direction, Design & Logo Illustration: Tony McEachern The U.S. National Arboretum is a U.S. Department of Agriculture research and education facility and a living museum.  It is dedicated to serving the public […]